5 Reasons Why I Chose To Work With A Brand Alchemist

For many, the year 2020 was the breaking of hundreds of businesses across the UK, but for mine, it was the absolute making. You see, for many years I’ve always had this feeling deep down that I was going to be a successful entrepreneur, but for several years I never truly knew how it’ll happen until the pandemic hit. At first, the outbreak of COVID-19 sent feelings of uncertainly right through to me, making me feel unsure of what might happen with my job.

At the time I was working at Frenchic and have been loving working at such a fantastic and successful company for many years, but 2020 has given me such a wake-up call, that life is too short to not go after your dreams. I will always be so grateful for my time at Frenchic and for being supported by Pam to pursue my dreams of creating a business of my own. Which is why I suddenly had a creative spark that I wanted to turn my passion for fashion into a full-time successful business. As a wife and busy career Mum of two young boys and working full time, my love of fashion and shopping took a back seat, and this left me feeling untrendy and frustrated. So, one day I had this idea.. “What if I could subscribe to a service that did all the sourcing and shopping for me?” That’s when the light bulb moment hit me and Shop Box was born! 

And so I spent a lot of time and money outsourcing my dream plans of creating a luxury subscription box out to a local web developer, where I asked her to create a logo and a website for me in hopes of me being able to launch for the summer time. Unfortunately, over time I started to lose confidence in her as she just wasn’t understanding the brief and found the logo didn’t align with me or my dream clients nor did the website.

After months of feeling frustrated, hopeless and on the brink of giving up on my dream that I had wanted for such a long time, I was then told by a friend to get in touch with a brand alchemist called Gemma Storey from Infinity Creative. I had never heard of a brand alchemist, but feeling reluctant, I thought why not give it one more shot – and I was so glad I did!

From my first discovery call with Gemma, I was blown away by her expertise, professionalism and knowledge on branding and websites. I knew straight away that this was the brand designer for me and would transform my business to my vision. Gemma did exactly that, she completely worked her magic and elevated my business to such a classy and feminine feel, that I know me and my customers would love.

Since working with Gemma it’s made me realise the true value you get when you invest properly in your branding and I want to share with you my 5 reasons why.

01 – Your Brand No Longer Aligns With Your Vision

As our businesses grow, they inevitably evolve. When you first launch your business, your vision may be completely different than what it is a few years down the road, and that’s okay. Just be sure that your visuals transition to reflect this new message.

Your brand is one of the first touch-points people have with your business. If it doesn’t align with your vision, then they are being provided with the wrong message from the start. That’s why it’s so important to make sure that your vision and branding are in sync with each other. You don’t want your branding to mistakenly give the wrong impression! When your vision changes, it’s time to reconsider your branding to reflect these changes.

02 – Blending Into The Background

A good brand should celebrate the unique attributes of your business and allow you to stand out from the crowd. While it may seem easier to observe what other ‘successful’ people in your industry are doing and mimic that, this can actually be the worst thing you can do for your brand visually. If your visuals look like everyone else’s, your business isn’t memorable. People won’t recognise or remember your posts, and you won’t be able to grow a faithful following that’s eager for your next post since they’ve already seen it on 10 other similar profiles.

Trying to simply blend in and do what everyone else is doing is a huge disservice to your business. Your brand should be unique and memorable. If your current brand is too similar to other brands, including your competition or a larger, well-known brand, then it’s time to seriously consider a rebrand.

03 – Feelings Of Brand Envy

Scrolling through your feed and feeling jealous of everyone else’s pretty visuals?
Consider where this jealousy is coming from.

If you’re constantly finding yourself admiring other brands and wishing your brand was just as gorgeous, then a rebrand is definitely overdue! Being envious of other brands can be a sign that you’re unhappy with your current branding and are craving something better.

You should be head-over-heels in love with your brand!
After all, it’s the face of your business!

If you truly are feeling that the visuals of others are far better than your own, you’re likely not putting your brand out there in the best way possible. Imagine how great it would feel to be so confident in your own branding that seeing other gorgeous visuals didn’t sway you to change things or put yourself down about your own style. Feeling connected to your brand will allow you to show up more consistently and with more confidence — helping you finally land those customers/clients you’ve been dreaming of.

04 – Your D.I.Y Efforts Fall Flat

As a new business owner, you may D.I.Y your first brand or even worse, purchase a pre-made logo from an online shop. This quickly gives you something that you’re proud of… for a whole 2 seconds! Over time, as you figure out more about what you want to portray for your brand, you quickly outgrow the rushed visuals you originally had.

How do you avoid this?

Experienced brand designers know that building a brand is so much more than simply choosing pretty colours and fonts — there’s a whole strategy behind it! Pre-mades and arbitrarily picked details are inevitably going to fall flat, since they aren’t created to suit your business’s custom needs and unique audience. Diving deep into the whys behind your brand during the process allows you to get a brand that showcases exactly what you want to convey. When your visuals are created with your purpose and intention in mind, they will stay consistent with what you want to put out into the world, allowing you to finally gain that traction you’ve been craving.

05 – You want to make more money

Frustrated that the people you’re attracting aren’t willing to pay your prices? Maybe your brand is portraying itself as a lower-end product/service. It may be time to update your visuals to reflect your higher-end prices.

Maybe you don’t have a problem booking at your current price point, but your services may be in high demand and you want to lessen the number of clients you take on or start only taking clients from a specific niche or industry. Simply raising your prices isn’t enough to suddenly start bringing in these clients you’ve been craving. You need people to view you as a high-end service provider. Branding is one of the most important (and obvious) ways to convey value. If your brand looks cheap and nasty, customers aren’t going to want to pay those higher prices. However, if your branding elevates your business and positions it as more high-end, your high prices will be expected (and not questioned) by the clients that can actually afford you!

Your visuals should emphasise your expertise, and give clients confidence in choosing to work with your business. If you’re planning a major price shift, it’s a good idea to refurbish your branding to start speaking directly to those higher paying clients!

Since working with Gemma from Infinity Creative I have been over the moon with the branding and website and have noticed a huge difference in my business.

I finally have something I am extremely proud of and It means everything to me and my team. We know what we are, who we’re serving and doing and most importantly know our ‘why’ – it ultimately shows that we as a subscription fashion business are professional, trustworthy and consistent.

People LOVE my branding – I get compliments all the time. I got exactly what I wanted – an online shop and packaging that reflects my heart AND the work I do best for my customers. I am never ashamed or hesitant about my branding and instead, feel confident and incredibly comfortable guiding people to my online shop and social media. 

So take it from me, and invest in your business today and chat with Gemma for a free discovery call.

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