Hey Lovely

I’M FRANKIE THE MAKER & CEO BEHIND SHOP BOX AND I’D LOVE TO SHARE MY STORY WITH YOU.

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Frankie from shop box

My Story

Before Shop Box

I’VE ALWAYS HAD A PASSION FOR FASHION

Anyone who knows me will tell you I’ve always been ‘the fashionable friend’. Even when I was a young girl I would tell people what clothes worked for them, pair them up with jewellery and create matching makeup looks – the whole 9 yards! As I grew up the style may have changed a bit, but my passion for fashion and interior design definitely didn’t. Even when I got a job unrelated to fashion, it stuck around in almost every element of my life, and I’m still known as ‘the personal shopper’ friend.

I think I got this passion from my mum and my nan. Both of them have had wonderful lives, and they’ve travelled to all corners of the globe over the years. You might think that would make me love travel, but I was always drawn to what they brought back. They found some of the most unique, lovely pieces on their travels, from jewellery to clothes and even the odd makeup product. And they were all utterly timeless classics, that we have all worn time and time again. As I got older, I loved finding similar treasures when I travelled, and being able to mix and match with my everyday wear was an absolute joy. I wanted to bring that joy of discovery to other people, even if they didn’t have the time to do the discovering themselves.

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frankie picking for the luxury subscription box

IT’S A BEAUTIFUL DAY TO GO AFTER YOUR

Dreams

Why I Created Shop Box

IT ALL STARTED WITH AN IDEA...

I created Shop Box because it’s something I wish existed in the world. I can’t tell you the number of evenings I’ll spend window shopping online and putting things into baskets, before just closing the lot down and going to bed. I loved the products I’d found, but the idea of spending over £100 on delivery was just bonkers to me, and I didn’t always have time to get out and go on a big shopping spree every month. But I still wanted those new, classic pieces that I could wear time and time again. I just didn’t want to have to do the actual shopping bit to get them!

I figured I couldn’t be alone in that, so I talked to some of the wonderful women in my life. Like me, they had busy lives, juggling all sorts of things from high-flying careers to a house full of kids, and they just didn’t have the luxury of being able to do that girly shopping spree. They loved the idea of being able to pay one price and get a box full of stuff delivered to them, so they could feel like they’d come home from a shopping trip when they came home from work.

That’s where Shop Box was born. It’s gone through a few different phases to get to where it is now, and I absolutely love the model I’ve come up with. I even brought in some of my fashionista friends, so we have a range of styles and tastes to choose the items in each box. It means I get the fun of finding all of these little gems from around the world, and I can pack them all together into one box that I know will make a lady feel very special when she opens it. And more than that, it will match her style perfectly, so she can feel confident in herself and her home every day.

I can’t wait to see what exciting things you get in your first box!

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